Everybody is a web designer!

Web development companies are popping up left and right. People who only know a little HTML and advertise in the yellow pages are claiming to be full service web development companies. Hell, even the yellow pages will build you a website. We like to call them “Drive-By Programmers”. They build your website and then you never see them again… What happens when you need your content updated? This onslaught of inexperienced and unreliable web designers could be extremely dangerous to your company’s success on the Internet. The first step in protecting yourself from companies that over-represent themselves is to make sure they have the skills that are required to build you a professional website that is easy for you to update and easy for your clients to find.

IML has been in business for over 15 years and has developed hundreds of website for clients from small one man operations all the way up to enormous corporate clients with thousands of locations. We believe that there are many solutions for building the RIGHT website. One that meets your needs. No two clients are the same.

Some web development companies only have one gimmick that they offer to everyone, like those annoying walkout videos that blast onto your screen every time you visit one of sites that they have developed. Why do you think that they offer it to everyone? Because they are limited by the little technology that they have mastered and the cheap digital camera that one of them got from their mother for Christmas.

We have a team of professional developers that will meet with you to decide the proper solution for your needs. Give us a call and if the “Walk Out Video” is the proper solution for your business we will shoot it with an HD camera! If it’s not we have the RIGHT group of developers to design the RIGHT solution!

Think we’re kidding??? Click here to check out our portfolio. It was developed in Flash. Do you know why? Because it was the RIGHT solution for our needs.

Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.

Does your business need a website?

Click here to listen to our “Website Made Simple” Radio Ad

 
There are real benefits for you as a small business owner to get a website. In addition to providing an additional revenue stream and a way to promote yourself 24/7, an online presence can help you present yourself as a professional organization capable of keeping up with the competition.

Today’s consumer has come to expect each business they work with-large or small-to have a website. Many consumers will “check out” a business via their website before making a purchasing decision. In fact, many of your customers would rather buy your product or service from an online store. An online store opens many new markets; you can sell your product to a global market. If you don’t have a website and an online store, it may indicate to a prospective buyer that you’re not a serious business owner.

What are you waiting for? Call me right now to get started!

Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform. 

Permission Based Email Marketing

IML Small Business brings you ultra-easy HTML email and newsletter campaigns. Imagine creating an email campaign that connects you to your customers at the touch of a button. Picture growing a permission-based list of recipients that only features customers interested in what you have to say. With IML Small Business, has taken the headache out of email marketing, saving you time and money with our powerful, stress free, affordable email campaign tools. And the best part is that it is part of your website. We can integrate this functionality into your website so that is no need to go out and spend that extra money on a third party stand alone system.

One-to-one targeting
Unlike more traditional advertising mediums, email campaigns can be uniquely personalized to cater to each individual customer‘s needs and wants. Whether you sell real estate, travel or mortgages, Our Email’s solution has the robust personalization tools you need to build lasting, successful relationships with your clients. Calling your recipients by their name is just the beginning. Use our real-time data to craft a segmented email marketing campaign that promotes the products and services each individual customer is interested in.

Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.

Simple Web Design

Simple website design means focusing on the user experience, and creating the most direct, accessible website possible.

Principles of simple website design

1. Use technology appropriately. Flash is a good example. Used correctly, it can add interest and interactivity to a site. When used incorrectly, it is an annoyance at best and at worst can make your site inaccessible to a wide audience. A technology is appropriate when it adds value to at least some of your audience and takes away value from none of your audience. Never use a technology just because it is new.
2. If there are multiple ways to solve a problem, use the most simple and accessible. I’ve seen sites that create links using JavaScript. Yes, this works in many instances, but why recreate a functionality that already exists in HTML? There is no purpose to it. If basic HTML will work 100%, and your new solution works 75% or even 95% of the time – clearly the basic HTML is a superior solution. Just because you can do something, doesn’t mean you should.
3. Eliminate unnecessary elements. Look at your website as if you were using it for the 1000th time. Would that animated graphic still look cute? Would that Flash intro still impress? Make sure each graphical element adds to the site and does not detract.
4. Anything necessary to navigation or information gathering should load quickly and be as accessible as possible. If you want to add flashy effects on top of that, they should exist in addition to the basic site structure and information, not in place of it.

Benefits of simple websites

• Your viewers get the information they want quickly and easily.
• Search engines navigate your site and list it quickly and completely.
• You get a quick, cost-effective, easy to maintain solution.

Do you need a simple and beautiful website for your business?
Visit Interactive Media Lab, specialists in elegant design for high-end products and services.

Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.

If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and  Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.

Marketing in a slow economy

Okay, it’s official. The economy is in a recession! What are you doing about it? What is your company or organization doing to weather the storm or even thrive in it?

When I speak with my customers they want to grow and take advantage of this economy and get ahead of and maybe even kill some of their weaker competitors.  This means that they are not simply trying to stay alive but grow. While everyone else is focused on the pain they are concentrating on the opportunity that a slow economy brings.

Here are a couple of strategies for surviving this economic slowdown.

Stay close to our customers.
We’re listening extra hard when customers give us feedback, request new services, and share their pain points.

Keep marketing.
I’m seeing my competitors cut back on their marketing efforts, but here at IML Small Business Solutions, we’ve expanded our sales and marketing staff, we’re doing more marketing and creating more solutions, we’re using social media, and we’re looking at every opportunity.

If you want to take advantage of your strengths in a slow economy and ramp up your marketing with affordable solutions give us a call to discuss your options.

Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.

If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and  Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.

How do I get a Website for my business?

The Following Process is used by Kentucky Web Design Firm Interactive Media Lab

Having developed many Websites, the Interactive Media Lab team is well qualified to help you think through your Website project and set a course of action. There are usually 9 steps in the Website development process, and it often looks something like this:

STEP1: Initial Consultation
It starts with a thorough understanding of what you want to accomplish. Remember, we’ve got some marketing and PR types among our ranks, and they get their kicks thinking about the “big picture” Website stuff. During this phase we also discuss some of the logistics of site development, such as domain registration, whether or not you need email boxes, and timelines for completion.

STEP 2: Technical Review
Once we understand what the site is supposed to do and whom you’re targeting, we can move in to the technical review, outlining the site’s overall functional requirements. We create a Scope of Work that addresses all of the items the client wants to be able to control through the Content Management System and take into consideration any security, e-commerce or other programming-related customization.

STEP 3: Design Considerations
With the technical considerations nailed down, the aesthetics of the site begin to come together. This piece of the project addresses how the site will look and how users will navigate through the links. During this phase we talk about your logo, brand colors, image library, and site flow. We’re particularly concerned with the layout of the front page of the site and the structure of an internal page, which serves as a model for nearly all internal content pages.

STEP 4: Client Review
Once we have the design mock-ups in place, we send these initial layouts to the client for review. Before we commence with the programming integration, we want to make sure you’re comfortable with how the site looks, the navigation structure, colors, content placement, etc.

STEP 5: Content Management Systems and Custom Programming
With design approval in-hand, we mesh the programming of the site with the aesthetics, which means integrating an easy-to-use content management systems – also known as a CMS as part of every site that we design. This part of the site can only be accessed by authorized users via username and password. It is this part of the development process the sets us apart from many other web development firms, as our goal is to empower our customers rather than make them dependent upon us or any other programmer for getting content updated on their sites. Beyond integration of a CMS, during this phase we also plug in any custom programming needs, such as e-commerce, information searches, and any number of other applications.

STEP 6: Content Management System Training
What good is a Content Management System if you don’t know how to get the most out of it? That’s why we take the time to make sure our clients are trained on the various elements of the CMS that drives their site. Training can be done either in person or over the phone. We generally conduct training with fewer than five people at a time, which allows ample room for questions along the way. Training takes 45 minutes to an hour. During this session we also want to verify email setup and domain transfer particulars.

STEP 7: Content Upload
Now that your site is both designed and programmed, it’s time to add the content. If you’re moving content from an existing site, it’s often a matter of copying and pasting information. Bear in mind that each Website has its own set of content styles (rules governing how information appears on the page), which means that not all content with transition in the same display format from one site to the next. If you’re starting from scratch with a new Website, this is the phase wherein you focus on copywriting and image/graphic upload.

STEP 8: Go Live
When your content is in place and you’re ready to publish the site, just give us a call and we’ll schedule a “go live date.” We prefer to have at least three days notice, which give us time to do a thorough review of the site and plan for a smooth launch. Ideally, we aim to push sites live in the middle of the week so we can guarantee someone will be in the office as the site resolves. Allow 24 to 48 hours for a site to be fully visible across the Internet.

STEP 9: Live Site Review
With your new site up and running, we take the time to click through your site to confirm that the links are in good shape and the content has posted cleanly. From this point on you will be able to access your own content and keep it current at a pace that suits your organization. Enjoy!

Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are reasonably priced websites, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.

If you want a professional and affordable website that is easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and  Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.