Your Website. Made Simple.

Thinking about building a new website for your company?

Do you currently have a website that needs upgrading, is no longer meeting your companies needs, or is too much of a burden to keep up to date?  Many small businesses and non-profits struggle to set up attractive, functional, easy-to-use websites.  Whether the barrier is cost, lack of technical or design staff, or just uncertainty of how or where to begin, the process can be challenging.  Even if you have an existing website that is getting good results, content management can be an expensive or time consuming process. Many companies are able to design or have designed for them a successful website. However, they soon realize that if they want something changed on the site, they have to call the website company or go through their IT department. Time passes and hourly rates rack up. Frustration builds because they have little or no access to their website information; they simply can’t change their site content without leaning on someone else to get it done.  

An Interactive Media Lab Small Business Website Can Help solve these problems.

Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites at reasonable prices, helping our customers control their costs and their content. There’s an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.

If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and  Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.

Do your clients need websites?

If the answer to this question is yes! Then you should become an IML Small Business Platform (IMLSBP) authorized reseller and profit by selling website and on-line marketing solutions to your clients. We provide the means and the technology that enable you to build a brand new website development and on-line marketing business, or simply enhance and expand your existing capabilities.

Our Program allows participating resellers the opportunity to purchase IML Small Business products and services at discounted rates and to resell those products and services their clients on a profit-making basis.

Typical IMLSBP authorized resellers:

·         Advertising/ Marketing, PR and Design Agencies who don’t have an interactive department.

·         Advertising, Marketing and Design Consultants who want to offer websites.

·         Independent Entrepreneurs who want to offer web development.

IML Small Business offers a remarkably comprehensive suite of products including: website design, online stores and content management solutions, hosting as well as other on-line marketing tools.  When you become an IML Small Business authorized reseller you get to partner with IML Small Business and subsequently present and sell these on-line marketing solutions to your customers.  You will also have the ability to set your own pricing and modify your product messaging.

If you want to offer professional websites that are affordable and easy for you to control and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business websites or online stores to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

Where do you go to find the products and services you want?

The internet is rapidly overtaking print, radio and television as the best, most engaging way to deliver your business message to the masses. It’s global and local, interactive and fast, and if you aren’t there, odds are it’s getting harder and harder for potential clients and customers to find you.Traditional yellow pages (those giant books the phone company leaves at your doorstep) are quickly being replaced by online directories like Yahoo! Local and Google.  Not only can your target market locate your business, but they can also quickly read or add their own personal reviews of businesses to those listings.

As broadband becomes more widely available to consumers, the web becomes a practical way to deliver audio and video content, as well as text and graphic information. There is no other media available that matches the flexibility, affordability, and ROI potential of the web.

Our solutions leverage these on-line marketing tools so that you can grow your business using the latest internet marketing techniques.

If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

What are the experts saying about small business web development?

As I’ve mentioned in a couple of other post, one of my favorite local resources for small business owners in the Louisville and Southern Indiana area is The Kentuckiana Business Forum. The November 2008 issue is available now at local businesses around town. This issue is great. It is all about marketing and branding your small business. The experts in this month’s issue have advice about everything from the fifth ‘P’ of Marketing to Building Your Brand.

I’d like to take some time to refer to my favorite article in the November 2008 issue, it’s about building your brand and it was written by Christy Stanfield and Michael Ashcraft both of TKT & Associates, Inc. They are experts at helping small businesses grow by developing programs to increase their competitiveness.

Here is what Christy and Michael had to say about planning your small business website.

“Due to the increase in online research and purchasing, internet marketing is crucial to all businesses. While web design can be done inexpensively, your brand will be represented to the entire would on the internet. This is not an area to look for the least expensive option, as this will affect the impression of your brand. As mentioned above, seek professional help in developing your website.”

“Your domain should be the same as your company name. If that is not possible, then the domain name should identify your key product or service. Also, the domain name should be as short as possible so that your customers can remember it easily. When considering your domain name, get input from professionals who can provide insight into the impact of your choice.”

“You do not have to offer a complicated, multi-page website in order to create a positive brand image. A home page with your mission statement, values, a description of your products or services and your contact information is a good start. Your website can be developed more fully as you increase your marketing budget.”

Well said!

If you need help growing your business I would recommend that you contact Christy or Michael.

If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

ECommerce Website Design and Development

Effective Development-
When developing an ecommerce website we consider what product(s) you are selling and then we choose and integrate the shopping cart, data driven back end, and other aspects that will most effectively support your website.

Search Engine Considerations-
We design your ecommerce website to be search engine friendly and search engine optimization (SEO) friendly. Search engine friendly means all pages of the site are able to be spidered and indexed by the search engines. SEO friendly means your ecommerce web site, with editable text areas, title tags, and meta tags on each page, can be fully optimized for the search engines.

Easy Navigation-
We design your navigation with your visitors and the search engines in mind. If your visitors can’t easily find the product they want or if they get lost, you will lose the sale. If the search engines have to dig deep through the site to find all your pages, it is possible they won’t index all your pages.

Store Front Design-
It takes more than a product in a shopping cart for your ecommerce site to be effective. You must first get your audience interested and then you must sell them on your product. We design your ecommerce store front with sellability in mind.

If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and give us a call at 502-500-4653.

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

$45 Million of revenue a year?

I found an interesting article about how a company makes more than $45 million in revenue a year using global dating websites and local guerille marketing. Advertising with simple yard signs. read about it here.

Content Management System (CMS) Explained!

Have you thought about what you will do when you need to update or edit your website content? upload photos or graphics? add completely new webpages? Are you prepared to re-hire your designer every time you want changes made?

We give you control over your website! With our CMS, you will have easy on-line access to update and edit website content, upload graphics, and even add new webpages anytime you want to in real time!

You don’t need to be computer savvy to use our CMS. We make it easy for you! We will incorporate our CMS into your website for you. We will train you to use it and provide help guides and full on-going support.

Our CMS is fully customizable. With our clients in mind, IML developed and built this content management system from the ground up. We customize your management capabilities depending on your needs so you are not stuck within the confines of a standardized system.

Yes! This is SEO friendly CMS. We understand the necessity of being able to optimize every page of your website for the search engines. With our content management system, you will be able to edit the text, menu, title tag and meta tags of every webpage.

If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and give us a call at 502-500-4653.

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

Using keywords to increase traffic

When we develop a new website we work with the client to determine good keywords. We will think like your customer, brainstorm and find the perfect target keywords your customers are likely to use while searching the internet for your product or service. We will also help you analyze your competition to see how they are doing with SEO.

When we set up our site we used words like Louisville Web Design, Louisville Website Design, Website Design Louisville KY, Web Design Louisville, Web Marketing Louisville, Web Hosting Louisville, Website Hosting Louisville, Custom Web Design, Custom Website Design, Stores Online, Online Store Design Louisville… you get the picture. The point is every site is different and we need to set up each site so they meet the clients expectations. 

Once the site is set up it is a great idea to check the progress of your web marketing and advertising efforts to ensure the best return on your investments. It pays to stay on top of your plan and change your keywords as needed. Call me today to talk about how to improve your search marketing.

Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.

What research needs to be done before you begin creating your website?

 Our main research initially is focused on what message the client is trying to send to the user. What industry the client is in and how simple or complex the most visited websites in this particular industry are. This gives us a good initial set of guidelines to start our site design. Obviously the client vision is our main guideline, but before we begin designing a site we want to make sure that we have a set of standards related to the industry, main competitors (in terms of design), and your own vision of how to make the website unique and relevant. Call me today to discuss what your company’s website would be if you were working with the best website design company in Louisville Kentucky.

Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.

Where do you start when creating the design for your website?

At IML the process starts with looking for the right layout and browsing hundreds of websites/templates built with similar message and content. This combined with our own ideas of how the layout should be plus the customer vision of the end design gives us a very extensive platform to choose from and to start our prototypes. The start of every skin for us means going through dozens of various initial skin proposals. Call me today to see what your company’s website would look like if you were working with the best website design company in Louisville Kentucky.

Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.