Pay Per Click!
Posted by Steve Steurer on October 31, 2008
Do you generate enough revenue with your current website? I am guessing the answer to this question is no or you wouldn’t be here reading this post. If your answer was “no” then the problem may not be your website it may be the way you are handling online advertising.
One solution to try to get better traffic is regular keyword advertising. The problem is that it gets expensive in a hurry. Let’s talk about something that’s less expensive and could get you the same amount of traffic. Pay Per Click Advertising. It’s a lot like keyword advertising, only better, since you are charged only when a customer actually makes a call or orders something.
This is how it works…
Step 1 – Select categories and keywords
Choose the categories and keywords you think customers will use to find you.
Step 2 – Bid for placement
Determine how much you’re willing to pay for the action–say, a phone call or an online order. The higher the bid, the better placement ads will receive on the search results page.
Step 3 – Pay for the action
When a customer dials the phone number listed on a pay-per-call ad–or, in the case of pay per sale, buys something–the advertiser’s account is automatically charged or a charge is added to a monthly invoice.
Have questions… Give me a call to discuss your options.
Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting.
