Who should be in charge of my website?
Posted by Steve Steurer on October 28, 2008
A lot of companies pawn off their web presence on the youngest marketing guy in the room. That’s a bad idea: Your web chief should be the CEO or someone else very senior. This doesn’t mean it’s time to rush off and master using your websites content editor or start hanging out on social networks–although neither could hurt–but it does mean that you need to take an active role in your website’s development. We recommend creating a freestanding Internet division whose head reports directly to the business owner or the CEO.
Interactive Media Lab Small Business Solutions. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.
