Pay Per Click!

Do you generate enough revenue with your current website? I am guessing the answer to this question is no or you wouldn’t be here reading this post. If your answer was “no” then the problem may not be your website it may be the way you are handling online advertising.

One solution to try to get better traffic is regular keyword advertising. The problem is that it gets expensive in a hurry. Let’s talk about something that’s less expensive and could get you the same amount of traffic. Pay Per Click Advertising. It’s a lot like keyword advertising, only better, since you are charged only when a customer actually makes a call or orders something.

This is how it works…

Step 1 – Select categories and keywords
Choose the categories and keywords you think customers will use to find you.

Step 2 – Bid for placement
Determine how much you’re willing to pay for the action–say, a phone call or an online order. The higher the bid, the better placement ads will receive on the search results page.

Step 3 – Pay for the action
When a customer dials the phone number listed on a pay-per-call ad–or, in the case of pay per sale, buys something–the advertiser’s account is automatically charged or a charge is added to a monthly invoice.

Have questions… Give me a call to discuss your options.

Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting.

Who should be in charge of my website?

A lot of companies pawn off their web presence on the youngest marketing guy in the room. That’s a bad idea: Your web chief should be the CEO or someone else very senior. This doesn’t mean it’s time to rush off and master using your websites content editor or start hanging out on social networks–although neither could hurt–but it does mean that you need to take an active role in your website’s development. We recommend creating a freestanding Internet division whose head reports directly to the business owner or the CEO.

Interactive Media Lab Small Business Solutions. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.

Website start-up

You’ve surfed a million websites, but now it’s your turn to decide how to get started designing a site for your business. Where do you start? First, you need know what you want to accomplish with your website. Will it sell your product? Promote your services? Act as a gateway to other resources? With your business purpose in hand, you can move on to developing a site that will attract users and generate customers.

Start your journey by contacting a company who has developed sites for many different industries, someone who can provide advice on the nuts and bolts of building your very own web presence, and one that matches your specific need. We can design a site for any type of business. Contact us today to get started on your website design.

Interactive Media Lab Small Business Solutions. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.

Should I use a template for my website?

I guess my answer to this question is… Maybe. But, either way hire a designer to get professional results.Some companies will pull a template off the web from other “small Business” services like Yahoo Small Business or Network Solutions, stick their photos and logo in it and that’s their site…

 

That’s not professional website design. It’s nothing more than a cheap online Power Point Presentation. Have you seen the example sites that are displayed on these services websites? They are horrible. I hope that, as a small business owner, you think more of your business than to let this be your online presence!

Okay now for some advice… A good designer may use a template but they have the knowledge and ability to customize it and display your content in a professional manner. There’s generally nothing wrong with using a template (it saves time for the designer and it saves you money) as long as it’s customized properly. It is a great solution for that company that is just starting out with a limited marketing budget. The IML Small Business approach is to sit down with every client. Give them a free site analysis and demonstration of our solutions and content editor. If it all works out and you are happy with our solution we will help you decide, based on your budget and needs, what plan you should use. We have a simple approach that uses a template; in fact it’s the way that we built our small business site (www.imlsmallbusiness.com) so you can get an idea of how professional your site will look. We also have a custom approach that gives your website a custom design for just a little more budget. We can blend either one with an on-line store. Call us today for a free 30 minute demonstration.

Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting.

Find local resources to help your business grow!

One of the most important things a small business owner can do is find local resources to link up with to promote their business. One that I have found is the Kentuckiana Business Fourm. They are a local pulication that promotes businesses in the local Louisville Kentucky and Southern Indian area. Its a great place to pick up tips and advice for running your small business. Pick up a copy today to read about the issues that are important to local Louisville Area Businesses. You as a small business owner should be on the lookout at all times for publications and websites that will link back to your website to make it easier for customers to find your site in a local search. IML Small Business provides a link to your website when we build it to help you advertise your small business.

Interactive Media Lab. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.

 

E-Newsletters

Using your website to keep in touch with your best customers is a great idea. An electronic mailing list delivers information around the world instantaneously, and its cost is a tiny fraction of paper direct mail. It’s also an effective way to establish online customer loyalty programs. You can use the list to get important information out to your best clients and potential clients. Before you invest capital in a website ask your developer how his solution will provide this service and how much it will cost. The IML Small business Platform provides a no cost solution for sending electronic newsletters. Contact us to discuss how our solution will help you take care of your current and future customers.

 

Interactive Media Lab. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.

 

Red Sox stage monster Rally to beat the Rays!

You may ask yourself… What does this have to do with my small business web design, hosting and marketing strategy? Well let’s see. For a small business sometimes it’s hard to compete and you feel like your down seven runs in the bottom of the seventh.

The web is one place that your small business can compete with anyone. Marketing on the Web is an old game with new rules. It’s a world of alliances, banner ads, e-mail marketing, and search engine techniques. If you’re a savvy on-line marketer, you understand and incorporate these new tactics as you develop a marketing strategy to reach your target audience. Otherwise, your site will struggle in cyberspace. So, I guess that my point is that if you team up with experts and develop the right strategy you can win against all odds! Give us a call to discover how we can help you develop that winning on-line strategy and get a website with major league design and functionality.

Interactive Media Lab. Web Design and Hosting in Louisville Kentucky. IML is your one source for small business website design and hosting. Located on the web at www.imlsmallbusiness.com

SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. Contact IML to discuss ways to increase sales or generate leads from you existing website or your goals for your new website. IML Small Business – Your website. Made simple. 

Interactive Media Lab. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting. Located on the web at www.imlSmallBusiness.com

 

 

Do it yourself website design?

Small business owners are realizing that often the time and energy spent doing-it-yourself may not only be better spent other ways, but also may not provide the results you want. A website should not only provide visibility for your business, it should also present a positive image for your business and drive either online sales or leads. If you are starting a business, your website is everything. Don’t just trust it to anyone. Contact a partner with many years of experience that has the experience to do it right the first time at a price that won’t break the bank.

Contact IML for a free 30 minute demonstration of our small business platform and meet our design, development and support staff. We think that you will like what you see. We look forward to meeting and working with you. 

Interactive Media Lab. Web Design Louisville, Kentucky. IML is your one source for small business website design and hosting. Located on the web at www.imlsbp.com

 

Getting your business online

When you consider all of the options, there are several common approaches you may take to getting online:

• Do nothing.
• Ask a friend or relative to develop your website.
• Hire a freelancer.
• Assemble products and services “a la carte” on your own.
• Rely on a full service integrator with the experience that you need to create a professional website and online store.

In order to move your businesses forward, you will ultimately choose the best option for getting online based on your business needs, skill level, and the time and money you have to devote to developing an online presence. Contact IML for a free 30 minute demonstration of our small business platform and meet our design, development and support staff. We think that you will like what you see. We look forward to meeting and working with you.

Interactive Media Lab. Web Design and Hosting in Louisville, Kentucky. IML is your one source for small business website design and hosting.